Benny Benassi - House Music

Benny Benassi – House Music

The third music video I have looked at for my textual analysis is by the artist Benny Benassi called House Music released on 27^th December 2010. This video is unique in my opinion as it’s main focus is how music has shaped the lifestyle and career of Benny Benassi. Rather than being solely a promotion material for the song it looks at the artist’s point of view on his own music, his fans and how it affects his life. The first thing heard on the sound track is a siren, the audience can see the night life of the town taking place. The edits to support these visuals are quite quick reflecting how busy and alive the town is at night similar to the nature of the sound track. As the sound track begins the edits of the music video are in sync with the beat of the song. The video uses several inter-titles the record company 'ULTRA MUSIC' and their logo appears on the screen at the beginning of the music video. The title of the sound track 'House Music' and the only lyrics to the song appear on the screen several times when used in the lyrics. This encourages the audience to sing and dance along to the music video as their are only two words used and the beat is very lively. The inter-titles of the music appear at a fast pace to match the energy and enthusiasm of the club.

The music video uses a wide screen shot to display the streets of the town at night which creates a cinematic view to the music video and implies that the music video is narrative therefore will tell a story. However this contradicts the music video as it is performance based as Benny Benassi presents his life to the audience through the sound track. A hand held camera is used as Benny Benassi walks through the dark streets into the bulding and onto the DJ set in the club, this shows us how unbalanced his lifestyle is as begings work at night. We also see that Benny Benassi is being escorted in the club and filmed by others using hand-held cameras and over the shoulder shots which stresses his importance in the music industry. High angle shots are used frequently when filming Benny Benassi which show that his superiority. His DJ Booth is high above the congested crowds whic look up to him and his performance. High level shots are used in the club which mean that the viewers of the music video can only see a close-up of hands up in the air as the crowds dance and enjoy Benny Benassi's music. Benny Benassi's enjoyment of the soundtrack is presented to the audience using panning shots and close-ups to show his facial expressions and dance movements. The lighting in the club is generally quite dark, this combined with the sound track creates an intriguing atmosphere. There is reguarly use of bright lighting and flashing lights which support the energy and excitement of the club. The lighting is also used to create suspense for moments on the soundtrack where there is a crescendo and the audience excitement increases yet again. Benny Benassi music video and sound track appears to contrast with his own appearance which seems to be calm and collected, he is dressed casually wearing a plain jumper carrying a bag over his shoulder with his equipment. This does not fit the apparent fame which his music has given him. The music video shows that the genre of house music is very dependent on technology, Benny Benassi has a MAC laptop, headphones, and speakers with him during his performance.