COMPARING MY THREE MUSIC VIDEOS

Birdy Skinny - Love

Vanilla Ice - Ice Ice Baby

Benny Benassi - House Music

When writing three texual analysis' for these music videos I noticed a few similarities and differences. The pace of the edits and camera shots in the music videos was  suited to the genre of music. Birdy's music video represented the genre of folk the screen shots and the pace of the music was generally quite slow without large variations throughout the music video however this is in contrast to Vanilla Ice and Benny Benassi who followed the rhythm and beat of their genres which as it is house and dance music makes the pace quite fast.. The muisc videos largely used the same shots such as close-ups, mid shots, high and low angles and also hand-held cameras. The artists all appeared in their music videos which is a popular theme of music videos and the music videos supported the ideas of the lyrics.  All three music videos break the idea of the 'fourth wall' at some point during the music videos the artist looks directly into the camera directly at the audience when presenting their music videos. This is typical in a majority of music videos today where the key performing directly to the audience. Other music videos which are narrative tend to keep all ideas within the world of the music video therefore don't make any eye contact with the audience, it is as if the actors or themes displayed appeared to be alone absorbed in the music video, therefore the video consists of intra-diegetic gazes. 

Looking at these music videos I have been able to see that there are generally differences between the way in which music videos are presented because of their music genres but there are also a lots of similar features which can be seen across all three. Birdy's video has a greater focus on expressing the storyline and the meaning of the lyrics in the soundtrack. The colours and mise en scene used in all music videos are directly in relation to the mood of the song. Birdie's music video uses plain and basic colours such as black and white to relate to the mellow mood of the music whereas the other music videos are full of bright contrasting colours this also applies to the clothing of the artists in the music videos of Birdie and Vanilla Ice. Unlike his music video Benny Benassi wears plain clothing, in my opinion this is to show he is relatively normal and simple personality which contrasts to the upbeat and lively music he produces. This contributes to his artist image which does not reflect a flashy extravagant celeb.