Audience Research
I decided to reseach some audience theories which look at the way that audiences react to pieces of media.
Uses and Gratifications: Escapism: Media pieces can be used by audiences as a form of freedom from the stresses and strains of everyday life. Amusement: audiences view certain pieces of media for the entertainment element which they provide. Curiosity: some media pieces provides audiences to find out about certain people or objects which they don't know about or don't understand
Hypodermic Syringe Model: pieces of media are followed by a straightforward recaction by audiences. Lasswell used a formula to describe this,
Who? > What do they say? > What Channel? > To Who? > What Effect?
Two Step Flow: Audiences believe media pieces if it is supported by a figure in high authory, audiences search for justification.
Arguable some of these theories have been challenged by the presence of online media because audiences are able to change the way in which they consume media, they have an opportunity to be involved (active audiences instead of passive audiences) with media products.
Uses and Gratifications: Escapism: Media pieces can be used by audiences as a form of freedom from the stresses and strains of everyday life. Amusement: audiences view certain pieces of media for the entertainment element which they provide. Curiosity: some media pieces provides audiences to find out about certain people or objects which they don't know about or don't understand
Hypodermic Syringe Model: pieces of media are followed by a straightforward recaction by audiences. Lasswell used a formula to describe this,
Who? > What do they say? > What Channel? > To Who? > What Effect?
Two Step Flow: Audiences believe media pieces if it is supported by a figure in high authory, audiences search for justification.
Arguable some of these theories have been challenged by the presence of online media because audiences are able to change the way in which they consume media, they have an opportunity to be involved (active audiences instead of passive audiences) with media products.
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